 NBC13.com | CBS and Turner Win Rights to NCAA Tournament New York Times The 2010 men's basketball final between Duke and Butler had just under 24 million viewers, the biggest audience for the game since the Connecticut-Duke final in 1999. By RICHARD SANDOMIR CBS and Turner Broadcasting will pay at least $10.8 billion to ... === NCAA Tournament to remain on CBS; expansion to 68 recommended CBS, Turner Sign $10.8 Billion NCAA Basketball Deal (Update1) CBS/Turner land Big Dance TV deal; 68 teams in 2011 |
Thursday, April 22, 2010
CBS and Turner Win Rights to NCAA Tournament - New York Times
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